We believe every gift should be cherished, not stored in a cupboard.
We noticed a pattern in modern celebrations: lots of love, but also lots of waste and logistical stress. Friends and family spend thousands of rupees on small, fragmented gifts that often end up gathering dust. Meanwhile, the host is stuck coordinating returns or wishing for that one big thing they actually needed.
We built Piece of Cake to change that. We wanted to turn scattered spending into One Meaningful Gift (OMG), and turn the headache of coordination into a simple, magical experience.
Our goal is simple: Make gifting meaningful again. Instead of 20 small plastic toys, a child gets the one bicycle they dream of. Instead of 5 generic mixer-grinders, a couple gets the honeymoon fund they actually need. And instead of the host chasing orders and tracking IDs, we handle everything—money, ordering, wrapping, and delivery.
An OMG is our modern version of an online gift pool — a shared fund where everyone contributes via UPI to one special gift, and we make sure it arrives on time, beautifully wrapped.
This simple shift works for every celebration. From Birthdays and Housewarmings to Weddings and Corporate Gifting. By coming together, we save money, reduce waste, and give gifts that are truly cherished.
We fight complexity. Gifting should be as easy as sending a text message.
We deal with people's money and love. We owe them 100% visibility on every rupee.
If it's not fun, we're doing it wrong. Celebrations are about happiness, not stress.
Three flavours. Three mindsets. One delicious SaaS.
The Builder
Smooth, calm, and always dreaming up what's next. Turns ideas into features and sketches into real, working magic.
The Marketer
Warm, expressive, and loves turning features into feelings. Brings the heart, helping users understand why gifting matters.
The Operator
Strong, reliable, and shockingly efficient. Handles everything from uptime to customer questions to unexpected complications.
